Marketing Support

Marketing Support

Centurion can provide marketing support to customers as follows:

- Take guidance from and support existing OEM marketing departments
- Analyse and provide data regarding dealer awareness and promotion activity
- Support market analysis
- Support dealer product training as necessary
- Provide solutions for point of sale and demonstrations
- Discuss with dealers areas for improvement
- Provide assistance during product launch
- Suggest opportunities for specific campaigns
- Assist with production of installation guides, video’s, DVD’s
- Provide comprehensive user manuals

Research
Centurion works closely with many of its customers to tailor bespoke market research to understand the consumers point of view on in-car entertainment. Our research captures:
- Market pricing
- Competitor analysis
- Technology trends
- How ICE is used
- What solutions consumers want
Plus many more categories to suit the customers requirements.

This research works well when undertaken in conjunction with our customers own customer database.

Display Stands
Centurions in-house designers can develop suitable, branded display units for use in car showrooms or offices to demonstrate working product. Working with our third party suppliers, these can be manufactured cost effectively and to compliment the customers brand guidelines.

Strategy Analytics

Centurion Electronics utilise research partner Strategy Analytics for support with automotive multimedia and communications research. Strategy Analytics enables Centurion to obtain independent research data on subjects such as: telemtics advances, navigation, multimedia and communications, rear-seat entertainment, consumer dynamics and technology trends and future timelines for introduction.

www.strategyanalytics.net

This page was last updated on 25 February 2008